About Us
We are Sarah Keenlyside and Danielle Leyendecker, a creative director and a curator who believe magic happens when you bring the right collaborators together. Working across Europe and North America, we produce cultural experiences at the intersection of art, design, and public life. We appear during moments of heightened cultural attention — design weeks, biennials, art fairs, festivals — occasions when a global audience gathers to celebrate culture.
Each project begins with a proposition, not a prescription. We bring together artists, designers, architects, musicians, and makers under our creative direction, selected for the strength and specificity of their individual practices and working collectively rather than hierarchically. This allows unexpected connections to form and ideas to be tested, refined, and transformed through dialogue.
Some projects are intentionally ephemeral; others are conceived as legacy works, designed to endure. Together, they form a study in the architecture of experience; how aesthetics, material, sound, and setting converge to shape memory and influence taste.
Sarah Keenlyside
Based in Turin and Toronto, Sarah Keenlyside is a creative director, filmmaker, and installation artist whose work spans immersive environments, hospitality, large-scale installations, and brand activations, always rooted in a pop-cultural sensibility and cinematic eye.
Danielle Leyendecker
Based in Zurich and New York, Danielle Leyendecker is a curator and art historian with 25 years of international experience across museums, galleries, public art, and creative cities strategy, bringing curatorial depth and a rare understanding of how creative expression animates public life.